Main Street Archives - Alliance to Save the American Dream

A Quick Look at Main Street’s Confidence Level¬†

September 20, 2023 - Emeka Anammah

Small businesses are the lifeblood of the American economy, contributing significantly to job creation and economic growth. However, the future outlook of these enterprises has been under scrutiny due to ongoing challenges. According to this small business survey from CNBC/SurveyMonkey, Main Street’s confidence appears to be faltering, even recently reaching the all-time lowest index of 42/100. We will delve deeper into the current state of small businesses, examining the factors contributing to the lack of confidence and exploring strategies for entrepreneurs to navigate these uncertain times.

There appear to be a few primary concerns within the small business community. Confidence among Main Street business owners appears to be on the decline. This decline is attributed to several factors:

1. Bank Relations:

Small businesses rely heavily on financial institutions for loans, lines of credit, and other financial services. The report indicates that businesses are facing difficulties accessing capital and encountering stricter lending conditions, with only 48% stating they could easily access the funds they needed for their business. This has led to frustration and eroded trust between small businesses and banks. The ever-increasing interest rates have slowed borrowing, despite the fact that it is a crucial need for banks as the majority do not have the onset capital to operate or simply kickstart their enterprise.

2. Policy Concerns:

Another principal factor contributing to small business apprehension is the Biden administration’s policies. Favorable Biden supporter sentiments have now decreased from 55% to 37%. Even among independents, this number decreased from 49% to 42% Many SBOs express that this is due to factors such as increasing regulations, and changes in tax policy.

The small business landscape is undoubtedly facing challenges that have impacted Main Street’s confidence. Despite this turn of events, businesses have survived many kinds of storms in the past. Your business is not any different. You can make it work and allow to business to not only survive the inevitable changes in market conditions but to thrive within them. To do this you will need to equip your business with the right information, and industry-tested tactics to grow your brand.¬†

You can access these and more at STRIVE3, and implement the business strategies on there to create unforeseen growth!

The Alliance to Save the American Dream is a non-profit organization dedicated to three core goals.

1. Develop an Ideas Factory to give small businesses and industries a centralized place to share innovative ideas that must be considered.

2. Build a unique Resources portal for small businesses to go to for answers or resources that address a wide range of issues or challenges.

3. Offer a new networking opportunity for small business owners to connect while also giving them a platform to share their own personal stories. For more information, visit


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