Repurposing Existing Content for Better Reach
The digital frontier has primarily become the battleground for capturing consumers’ attention. In light of this, small businesses often strive to create fresh, engaging content to stay relevant and build customer relationships. However, the constant demand for new material can be time-consuming and resource-intensive. Fortunately, there’s a strategy that allows businesses to make the most of their existing content – repurposing.
Unlocking the Power of Repurposing Content
Repurposing content involves presenting existing material in a new format or through a different channel. This approach saves time and effort and helps maximize your content’s reach, reaching a wider audience and potentially generating more leads. Here’s how small businesses can leverage the power of repurposing:
1. Transform blog posts into visual content
If your business regularly publishes blog posts, consider transforming the key points into visually appealing infographics, slideshows, or even short videos. Visual content tends to perform well on social media platforms, offering a new and engaging way to convey information.
Tools to Use:
– Canva for creating visually stunning graphics.
– Biteable for easy video creation.
2. Convert webinars into podcasts
If you’ve hosted webinars or live sessions, repurpose the content by converting it into podcast episodes. Many people prefer consuming content on the go, and podcasts provide a convenient way to reach them during their commute or daily activities.
Tools to Use:
– Anchor for easy podcast creation.
– Audacity for more advanced audio editing.
3. Compile evergreen content into ebooks or guides
Identify evergreen content from your blog or other resources and compile it into comprehensive ebooks or guides. Ebooks can be used as lead magnets, requiring visitors to provide their contact information in exchange for valuable content.
Tools to Use:
– Designrr for turning blog posts into ebooks.
4. Share customer testimonials on social media
If you have favorable customer testimonials or reviews, turn them into visually appealing graphics and share them on social media. User-generated content builds trust and credibility, encouraging potential customers to engage with your brand.
Tools to Use:
– Adobe Spark/Canva for creating social media graphics.
– InVideo for dynamic video testimonials.
5. Repackage email campaign content for blog posts
Repurpose the content into blog posts if you’ve run successful email campaigns. This could extend the life of your campaign and cater to different audience preferences.
Tools to Use:
– Mailchimp for email campaigns.
– WordPress for publishing blog posts.
Start maximizing your marketing today.
Repurposing content is a cost-effective and efficient way for small businesses to increase their reach and generate leads without constantly creating new material. By strategically adapting existing content into different formats, businesses can engage with their audience across various channels, ultimately building a more substantial online presence.
You need a knowledgeable and skilled team with proven results to maximize your marketing efforts. Contact STRIVE3 today to see how they can help you optimize your target audience reach and grow your business!
The Alliance to Save the American Dream is a non-profit organization dedicated to three core goals.
1. Develop an Ideas Factory to give small businesses and industries a centralized place to share innovative ideas that must be considered.
2. Build a unique Resources portal for small businesses to go to for answers or resources that address a wide range of issues or challenges.
3. Offer a new networking opportunity for small business owners to connect while also giving them a platform to share their own personal stories. For more information, visit savetheamericandream.
Best Practices for Small Businesses Doing E-Commerce
For many small businesses, e-commerce is their bridge to scale their sales and reach a wider audience. In the US alone, reports show that 2022 retail sales numbers reached over $1.07 trillion, showing that digital business is a massive market today. However, e-commerce can be overwhelming for small business owners who are new to the game. To ensure success, businesses must follow best practices to differentiate themselves from the competition. Let’s discuss some of the best practices for small businesses doing e-commerce.
Develop a user-friendly website – Before launching an e-commerce store, you must ensure your small business’s website is user-friendly. The website should be easy to navigate, and customers should be able to find products and information quickly. There are several website-building platforms available, such as WordPress or Squarespace, to develop your site. Additionally, you can employ the services of a web designer to create a custom site that is tailored to your needs.
Provide excellent customer service – Focusing on customer service to differentiate yourself from online giants like Amazon will be a competitive advantage for your business. The intimacy of small businesses is a huge appeal to consumers, so maximize it. Give customers various channels to contact you, such as email, phone, or live chat. You must also respond promptly to customer inquiries and provide clear and concise information. Providing an exceptional customer experience will help to build trust and loyalty with customers.
Optimize for mobile – Beyond generally shopping online; most customers use their mobile devices to do so. Therefore, you must optimize your e-commerce site for mobile users. This includes having a responsive web design (the screen is optimized for various screen sizes), fast loading times, and easy-to-access buttons. Mobile optimization will ensure customers have a positive shopping experience, which is critical for repeat business.
Invest in Search Engine Optimization (SEO) and Pay-Per-Click Ads – One of the best techniques to acquire more traffic on your e-commerce website is through SEO. With adequate investment in SEO, you can improve your search engine rankings and visibility. Similarly, pay-per-click advertising can help e-commerce businesses get instant results and attract more customers to your online store. It would be best to invest in a team of professionals to help you manage your SEO and PPC campaigns. Contact STRIVE3 to see how they can boost your online presence with SEO!
Offer flexible payment and shipping options – Customers value flexibility regarding payment and shipping options. Your business should offer various payment methods, such as credit cards, PayPal, and Apple Pay. Also, offer flexible shipping options, such as free shipping or local pickup. These options will appeal to more customers and increase the likelihood of a sale.
E-commerce has become an essential aspect for small businesses to reach a wider audience and stay competitive. By following best practices, you can set yourself apart from the competition and generate more sales!
The Alliance to Save the American Dream is a non-profit organization dedicated to three core goals.
1. Develop an Ideas Factory to give small businesses and industries a centralized place to share innovative ideas that must be considered.
2. Build a unique Resources portal for small businesses to go to for answers or resources that address a wide range of issues or challenges.
3. Offer a new networking opportunity for small business owners to connect while also giving them a platform to share their own personal stories. For more information, visit savetheamericandream.
