Best Practices for Small Businesses Doing E-Commerce - Alliance to Save the American Dream

Best Practices for Small Businesses Doing E-Commerce

November 2, 2023 - Emeka Anammah

For many small businesses, e-commerce is their bridge to scale their sales and reach a wider audience. In the US alone, reports show that 2022 retail sales numbers reached over $1.07 trillion, showing that digital business is a massive market today. However, e-commerce can be overwhelming for small business owners who are new to the game. To ensure success, businesses must follow best practices to differentiate themselves from the competition. Let’s discuss some of the best practices for small businesses doing e-commerce.

Develop a user-friendly website – Before launching an e-commerce store, you must ensure your small business’s website is user-friendly. The website should be easy to navigate, and customers should be able to find products and information quickly. There are several website-building platforms available, such as WordPress or Squarespace, to develop your site. Additionally, you can employ the services of a web designer to create a custom site that is tailored to your needs.

Provide excellent customer service – Focusing on customer service to differentiate yourself from online giants like Amazon will be a competitive advantage for your business. The intimacy of small businesses is a huge appeal to consumers, so maximize it. Give customers various channels to contact you, such as email, phone, or live chat. You must also respond promptly to customer inquiries and provide clear and concise information. Providing an exceptional customer experience will help to build trust and loyalty with customers.

Optimize for mobile – Beyond generally shopping online; most customers use their mobile devices to do so. Therefore, you must optimize your e-commerce site for mobile users. This includes having a responsive web design (the screen is optimized for various screen sizes), fast loading times, and easy-to-access buttons. Mobile optimization will ensure customers have a positive shopping experience, which is critical for repeat business.

Invest in Search Engine Optimization (SEO) and Pay-Per-Click Ads – One of the best techniques to acquire more traffic on your e-commerce website is through SEO. With adequate investment in SEO, you can improve your search engine rankings and visibility. Similarly, pay-per-click advertising can help e-commerce businesses get instant results and attract more customers to your online store. It would be best to invest in a team of professionals to help you manage your SEO and PPC campaigns. Contact STRIVE3 to see how they can boost your online presence with SEO!

Offer flexible payment and shipping options – Customers value flexibility regarding payment and shipping options. Your business should offer various payment methods, such as credit cards, PayPal, and Apple Pay. Also, offer flexible shipping options, such as free shipping or local pickup. These options will appeal to more customers and increase the likelihood of a sale.

E-commerce has become an essential aspect for small businesses to reach a wider audience and stay competitive. By following best practices, you can set yourself apart from the competition and generate more sales!

The Alliance to Save the American Dream is a non-profit organization dedicated to three core goals.

1. Develop an Ideas Factory to give small businesses and industries a centralized place to share innovative ideas that must be considered.

2. Build a unique Resources portal for small businesses to go to for answers or resources that address a wide range of issues or challenges.

3. Offer a new networking opportunity for small business owners to connect while also giving them a platform to share their own personal stories. For more information, visit savetheamericandream.


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