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Veteran-Owned Company Pledges $250,000 for Barstool Fund

February 15, 2021 - Victor Rogers

Veteran-Owned Company Supports Barstool Fund

The founders of veteran-owned Black Rifle Coffee Company, Evan Hafer and Mat Best, have pledged to donate $250,000 to the Barstool Fund. 

The company announced their $150,000 donation on February 8, leading to CEO Hafer’s additional pledge of $100,000. 

“Small businesses around the US have been crushed in the last year. Thank you @stoolpresidente for stepping up and showing leadership with the @BarstoolFund. @blckriflecoffee and I are in for $150,000,” Hafer said in a tweet

Hafer, a former Army infantryman, served in the U.S. Army in both Iraq and Afghanistan. The company’s “who we are” page states that, “we develop our explosive roast profiles with the same mission focus we learned as military members serving this great country and are committed to supporting veterans, law enforcement, and first responders. With every purchase you make, we give back.

Best, a former Army Ranger, added that they take pride in their community leadership role. 

“We’re glad to give back,” he said in an interview with Fox News. “We’re not Elon Musk yet, not even close, but we’re always gonna be a leader in the community and do what we can.”

To date, Barstool Fund has raised more than $35 million for small businesses, helping more than 240 small businesses. 

The Alliance to Save the American Dream is a non-profit organization dedicated to three core goals.

1. Develop an Ideas Factory to give small businesses and industries a centralized place to share innovative ideas that must be considered.

2. Build a unique Resources portal for small businesses to go to for answers or resources that address a wide range of issues or challenges.

3. Offer a new networking opportunity for small business owners to connect while also giving them a platform to share their own personal stories.

For more information, visit 


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